The CEO Guide to
Strategy Execution
Discover why 70% of strategies fail - and how to be part of the 30% that succeed
Brands that trust us
Strategy without execution is just a dream
Every year, organizations invest millions in crafting perfect strategies, only to watch them fail in implementation. Teams drift out of alignment, priorities shift without clarity, and accountability becomes a guessing game. The result? 70% of strategies never deliver their intended outcomes.
But there's a proven path forward
After working with 800+ organizations and analyzing data from Fortune 100 leaders to high-growth startups, we’ve identified what separates execution champions from the rest. Organizations that master strategy execution are 1.5x more likely to outgrow their competition and exceed their financial goals. They move faster, adapt better, and consistently turn ambitious goals into measurable results. The difference isn’t talent or resources – it’s having the right execution system.
What Is Strategy Execution?
- The systematic capability to turn strategic vision into measurable results
- The critical bridge between having a great plan and actually delivering on it
- A proven framework built on five dimensions: Align, Execute, Improve, Scale, and Empower
- The discipline that separates organizations that succeed from the 70% that fail
Who Needs This Guide?
- CEOs and executives seeking to transform strategic vision into measurable outcomes
- Chiefs of Staff, Heads of Strategy and Transformation guiding organizational change and growth
- Leaders navigating complex challenges of cross-functional alignment and organizational silos
- Senior leaders accountable for delivering strategic results in competitive, fast-moving markets
What You'll Discover
- The five dimensions that drive execution excellence and how to build each capability
- Proven best practices from 500+ organizations across industries
- Practical frameworks and tools you can implement immediately
- Why execution leaders are 1.5x more likely to outgrow competition and why 56% exceed their financial goals
56% of Execution Leaders
exceed their strategic goals year after year by building systematic execution capabilities
83% of Top Performers
grow faster than their industry average through aligned teams and disciplined delivery
Get the CEO Guide to Strategy Execution
Transform your organization’s ability to deliver on strategic promises. This comprehensive guide reveals the five dimensions of execution excellence and provides practical frameworks you can implement immediately.
We use SEM360™ to give our customers a clear view of their strategic execution maturity and pinpoint growth opportunities. It helps understand the bottlenecks in execution and align everyone in what needs to be done differently to improve strategic performance.
Marga Lenten
Managing Director, StationOKR
Our Portfolio & Strategy Operations team loved the clarity and focus of SEM360™. It sparked the right conversations. We now have a blueprint to make governance, ownership, and measurable outcomes standardized across portfolios.
Lola Planas
Global Ops Portfolio Leader, Givaudan
SEM360™ has enabled us to ground our view of strategic execution in objective evidence. It can serve as a compass for an organization to identify where it needs to improve in order to execute its strategy more effectively. We move from a debate of opinions to a clear, shared snapshot of our strengths and areas for improvement. It is a real lever for engaging the whole team and prioritizing our actions.
Matthieu Pépin
Agile & Transformation Leader, Décathlon
With the SEM360™ diagnostic, our clients finally connect strategy to customer outcomes. We walk in with evidence, not opinions, and leave them with a 90-day value plan tied to real user metrics. It makes change adoptable, fast, and visible to their customers.
Raphaël Kattan
Deputy Director, Talenco
Register now for the Global State of Strategy Execution 2025
The world’s best organizations don’t just have better strategies – they have better execution. On October 15, we’re bringing together leaders from around the globe to share groundbreaking research on what makes the difference. Discover the practices, systems, and capabilities that separate top performers from the rest. Learn from organizations that consistently outperform their markets. Connect with peers who are committed to closing the execution gap.
Reserve your spot for exclusive insights, breakthrough research, and the opportunity to learn from execution masters worldwide.