Webinar Key Takeaways

  1. Good Objectives are qualitative, inspirational, provide clear customer value, support organizational purpose, and are time-bound.
  2. Key Results should measure outcomes – meaningful changes in human behavior that drive business results.
  3. Use the formula “Who does what by how much?” to frame outcome-based Key Results.
  4. OKRs should be customer-centric, focusing on value delivered rather than just outputs. Customer-centric OKRs drive more discovery work, empathy-building, and organizational agility.
  5. Frame ideas as hypotheses and design quick experiments to test assumptions before full implementation.
  6. Support departments (e.g., HR, Finance) should align OKRs with overall organizational goals and focus on supporting other departments. Everyone in an organization has a customer, including internal teams serving each other.
  7. When discussing budgets with finance, focus on desired outcomes and flexibility to adjust based on learnings.
  8. Short learning cycles can also provide valuable insights to guide decision-making within an organization.